For Grundig our design team achieved a cool and almost mystical effect with the help of luminescent foil. At IFA, an exhibition space of the manufacturer of entertainment electronics and household appliances was immersed in nocturnal black - only illuminated by luminous tapes and signs, which strengthened the focus on the color brilliance and luminosity of the Grundig TV sets.
How it can look, when lighting plays the decisive role, is also shown by the example of an appearance of Philips Professional Lighting at the Light + Building: Here, Dart created a 260 meter-long, room-high, organically curved light membrane – the "Lightwave". The dynamic mediatecture of light, image and sound impressively put the visitors into different moods, thus demonstrating the effect of the product, without showing it on its own ("Feel what light can do").
Apart from light, air can also become an architectural element, as the D'art Design Gruppe has implemented for Gabor at the GDS shoe fair. A five meter high and 25 meter long wall of the appearance consisted of an air filled plastic membrane, which together with a blue lighting provided a futuristic ambience.