Bright Choices

For the second time, D'art Design Gruppe (Dart) created the multimedia fair appearance for NEC Display Solutions Europe at Integrated Systems Europe (ISE) 2017, the leading trade fair for professional audio-video- and electronic systems in Amsterdam.

The direct interaction of the visitors with the products was the focal point of the 425sqm presentation, which made the positive effects of NEC display technology on business processes tangible. The showroom was divided into three areas. Located in the centre was a spacious communication zone with walls in a concrete look, wooden flooring and furniture designed by Dart, which strikingly staged the exhibited screens. The appearance was framed by a white façade into which huge screens were integrated underneath the brand message “Orchestrating a brighter world”.

The highlight of the fair stand was the atmospheric black space: a light installation composed of round, stilted projection surfaces staged the NEC beamer technologies and thereby effectively brought art to life.